Belle Sauvage continue their magnificient digital print route for FW12, with a collection, entitled 'Psychopets', infused with contemporary pop art animal and money prints. This season, we see leather taking on a dominant role as we saw in earlier Belle collections, complimented with gold chains and studs and oversized shoulder details.
It's odd to me that this is a label which hasn't quite spilled out into the mainsream consciousness yet. All the elements are there for it to have commercial success but it's still relatively unknown. Tney were among the first wave of designers who were really experimenting with digital print to create magnificent patterns, which many wrongly attribute to Alexander McQueen, when in reality it was these small label, like Belle Sauvage, who had already been doing this for years.
Like most independant label much of their stuff is not affordable for most of us, but they cleverly started their diffusion line, Leopard, a few seasons ago whcih seems to be doing really well. The great thing about Leopard is that it's not a watered down version of the mainline collection, but rather it has it's own aesthetic which, while still evocative of the Belle Sauvage mainline, it has it's own voice.
The animal theme of the mainline collection is carried through to Leopard, with digital prints of puppies and exotic cats adorning dresses and tops.
Queen Michelle







