Back late last year I was busy working away redesigning the new Miista website. I have worked with Miista since they began and they are by far my favourite client. The new site had a soft launch just before Christmas but now the full site is up and running.
It was a really fun site to design and because Miista are a forward thinking brand I was really able to create something fun and big.
The launch coincides with their latest collection for SS15, Future Athens, which sees Miista take a decidedly sporty turn.
"A utopian world inspired by a future recast of ancient Athens,that’s Miista SS15. It’s a place where female physical prowess is the driving force, where vitality is celebrated. Our muse is a combination of ideas. She is the universal woman, capable of doing anything, but she is also a collective. They compete but ultimately still complement one another."
The sporty element of the collection is inspired by pioneering women such as 60's skateboarder Patti McGee, skater/surfer for Z-Boys, Peggy Oki as well as Layne Beachley and Dara Torres.
This is perhaps my favourite Miista collection to date. There is a plentiful mix of both flats and heels to choose from, which is exactly what makes Miista such a universal brand.