As part of the digital panel of Lookk's OneHundred competition, I've been looking through designers' lookbooks, trying to to chose the ones which I feel show the most innovation, skill, understanding of their market, creativity and forward-thinking.
At each stage we have to narrow our choices further and further until, eventually, a winner will emerge. Currently we are down to the last round so a winner will soon be announced. I have no idea who that will be, as each of the finalists have shown exceptional talent and skill in the creation of their product.
Along the way though, I've seen some amazing designers, which I want to feature on here over the next few months - some made the list and some didn't but all of them warrant a feature of some sort.
In keeping with my recent need for simplicity, I have been very drawn to the work of Studio Sober in the Netherlands.
The label cites "its Dutch origin and the Calvinistic spirit as a source of inspiration for shape, color and mood...".
Calvinism as a design inspiration? It's certainly unusual. I was interested in this since Calvinism was practised widespread in Scotland in the 16th century, and was described by Donald MacLoud as: "a dark, repressive force". So, as a history buff, I really wanted to see how such things translate into a collection.
Sober is slightly misleading, as it suggests it's dark, brooding and somewhat miserable when, in reality, it's far from any of those adjectives. The collections, even the autumn one, are simple in silhouette yet light and positive. There is a slight austerity about Sobers's work, but even that word feels too harsh to describe it. I suppose subdued and calm are better words.
Overall, I am attracted to the classic elegance of the creations, which is not a the expense of modernity, which can often be the case, as lazy designers sometimes confuse classic with staid.
Studo Sober do have a refreshingly pragmatic approach to their label though, stating that, "the philosophy behind the company Studio Sober is to employ the brand in order to create, produce, sell and communicate using a clear concept, good quality and an attractive price".
I think those clear goals have translated perfectly into what they do.
Queen Michelle
