Imagine all your favourite boutiques and all your favourite designers in one online shop. Well, get your credit cards ready kids because your dreams have just become true.
FarFetch is the brainchild of the founder of B Store who decided that what the retail world really needed was a portal where everyone, regardless of city can access the 20 best independent boutiques from 10 cities across the globe.
They have 200 designers on their roster so far and have made shopping even easier by splitting it into 3 sections: Luxe for high end labels; Lab for experimental and new designers and Cult for diffusion lines and denim labels.
They say of their site:
The boutiques we work with are a carefully chosen collection of Europe’s most respected and loved fashion emporiums, like Maria Luisa and Olga in Paris; b Store, Beyond the Valley and Feathers in London; Henrik Vibskov’s The-V-Store and Paristexas in Copenhagen. Each of them has a very individual and distinctive buying style. They may buy from emerging and niche labels or more luxurious and established designer names, but all the brands are bought with care and real skill. We don’t partner with just any boutique, only the very best.
This really is an excellent concept and is perhaps the most exciting online retail development for a long while.
Queen Michelle
