Ethical consumerism has been at the forefront of many minds of late as we realise our planet is in rapid decline. Stranded polar bears are making us re-evaluate the effect we are having on the planet we share with many other species.
But let's call it like we see it - it's hard to be fashionable and ethical. Sad but true. Most ethical clothing is all very hippy-ish and not at all what the fashion forward among us want to be wearing. There seems to be an unwritten rule that states ethical fashion must equal sensible shoes and sack dresses.
Slowly attitudes are changing and we are seeing high street brands look at their overseas factories more critically and some are stocking organic ranges within their stores. Of course, the reality is that ethical also means more expensive and if you are willing to spend more on fashion without getting well known designer labels, then you need the designs to be seriously stylish, with appropriate nods to the trends of the season.
Let me introduce you then to Fashion Conscience - a online boutique which has gathered together the best ethical designers out there, and put them all in one wonderfully fashionable site.